Guiding customers through complicated processes.
Biocide Selection Guide
DuPont Industrial Solutions
Client Goal
To create an illustrated guide that explains how DuPont's technologies fit into their customers' processes.
**This project was initiated at the end of the DowDuPont merger. It was originally created in Dow brand and less than a year later, we transitioned it to DuPont brand. I'm showing it in its current, final form.**
Illustrations
We aligned the style of the illustrations with external pieces that the business (while formerly Dow) had created for YouTube.
Screen caps from Dow's biocide videos
The team wanted each step of the process shown so that the sales people could show customers where Dow's technologies could be implemented. We spent a lot of time going over how to showcase each of the steps.
Process Illustrations
We also recreated elements from the videos to support some of the messaging.
Inside Charts
The most difficult part was making the flow chart for the inside spread that guided customers to the right technologies for their needs. Making it look uncluttered and easy to follow while incorporating many levels of information was super tricky.
Flow Charts
Finished Product
The team was extremely happy with the end product and were eager to push it out for use.
Front Cover
“Suzie, this is looking fantastic! Thank you so much! I know my team really loves it so far.”
Jacqueline Coleman, Communications Specialist
Inside fold featuring the process illustration
“Just looking at the illustration again… Little things like turning the pressure pumping trucks sideways so you can show a redundant line of them… So great! C.P. and I are thrilled with how the document is shaping up (in case you couldn’t already tell!!)”
J.M., Senior Chemist
Inside fold out of the selection charts
Outside and inside spreads